Six Questions for Louis Rossetto, Father of Web Advertising
Exactly 20 years ago, Louis Rossetto and Wired Ventures launched the HotWired site, and with it created the first ads on the World Wide Web. I was honored to have been part of that organization and...
View ArticleOpen. Close. Repeat.
Since the days of Netscape vs. Microsoft, we’ve been predicting that two big players would ultimately own everything. Today those players look like Facebook and Google. But we’ve also seen a continuous...
View ArticleThe Right to Target.
If targeting is no longer a right, then what is it? It’s a privilege. It’s a pact. And there is going to be very little in the way of gray area. There will be great companies who uphold the...
View ArticleFrenemies: A Review.
What "Frenemies" does extremely well is conjure up the disarray and displacement of today’s advertising establishment. You get a clear picture of the absolute free-fall that holding companies and...
View ArticleWeb 25: Open Borders and Walled Gardens.
Most of the money and consumer time can go to the big three AND there can be plenty of room and resources for open-web publishers and players to innovate and grow healthy businesses. Now, as in the...
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